DAY and Eindhoven Airport Win Red Dot Award
Eindhoven, 14 augustus 2017
DAY and Eindhoven Airport are pleased to announce their award winning collaboration. The jury for the Red Dot Award: Communication Design 2017 assessed communication and creative works from agencies, designers and companies from 50 participating countries.
Day Creative Business Partners has been awarded the Red Dot within the Spatial Communications category emphasising high design quality and creative achievement.
The team from DAY consisted of:
- Gesina Roters (Creative Director)
- Djaliza Bode and Niels Ploeg (Graphic Design)
- Meta Wijnen and Julia Hausser (Interior Design)
- Anna Aukes (Project & Account)
And from client side:
- Olaf Broeders, Bas van Rijn and Martijn Blankemeijer (Projects & Facilities)
- Eli Lejeune (Marketing & Customer Experience)
Eindhoven Airport expects to realise an 19% growth to 5.7 million passengers all looking for ease of use and contemporary facilities throughout their airport experience. DAY was assigned to translate their new positioning strategy “Always Easy” into a design package for several physical touchpoints and developed a ‘Vision on Space and Experience’ as a guiding principle for any future developments taking place over the next few years.
With this vision in mind, DAY designed the interior and branding of the newest terminal; the design reflecting views over the Dutch landscape with geometric shapes and a fresh colour pallet.
We at DAY created a ‘Vision on Space and Experience’ for Eindhoven Airport as a guiding principle for us to make their positioning ‘Alway Easy’ really come to life around the airport. We put attention on the visual aspect, as well as, the functional and social elements of the experience. From parking your car, to check-in and spending time at the gates, it is the perfect service for the travellers of today and tomorrow! The new gates’ design at Eindhoven Airport is the first step in the realisation of this new vision. We are extremely pleased and proud of the Red Dot Design Award for this great project!
Visitors will experience ‘Always Easy’ with the use of clear and colourful zoning and fun communication tools. Distinctive lines are key elements in the signage, spatial branding, graphical language and crafted icon set.
As the second airport of the Netherlands, our advantage is that the terminal is compact and has a good overview. But we are growing quite quickly, which causes our ‘Always Easy promise’ to be a challenge. Together with DAY we developed a vision on material, color and lighting, focusing on adding ease to the area around two newly created gates. It’s design is next level, we already knew that. But for it to be awarded with a Red Dot Award is simply fantastic. A great acknowledgement for our joint vision through which our airport wants to make a difference for the passenger.
DAY and Eindhoven Airport continue their successful partnership with the on-going expansion including new departure gates, retail and hospitality spots, and corresponding services.
The award ceremony for the Red Dot Award: Communication Design 2017 will take place on 27 October. This award-winning project from DAY Creative Business Partners and Eindhoven Airport will also be presented in the International Yearbook Communication Design 2017/2018. It will be published on 14 November 2017 and documents the best in global communication design.
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About Eindhoven Airport
Eindhoven Airport is the second largest airport in the Netherlands with over 6 million passengers in 2018. The airport serves Brainport region and connects it with Europe and makes the region internationally accessible in balance with surroundings. The convenience for the passenger comes from the airport Álways Easy’ strategy. Flights depart from Eindhoven Airport to over 80 destinations. Speed and the total airport experience are its added values. With 2000 direct jobs the airport has grown into one of the region's largest employers. Business responsibility is part of our DNA. Continuously we pay attention to the balance between international connectivity, the environment, sustainability and the quality of live. The owners of Eindhoven Airport NV are the Schiphol Group, the province Noord-Brabant and Eindhoven city.